2010-06-29
June, 26, the 7th World Brand Summit 2010 and 500 most valuable Chinese Brands Conference was held in Beijing. With its strong brand awareness and reputation, as well as its achievements in agriculture and new energy areas and contributions to low-carbon sustainable development, Tongwei is again listed based on a analysis of finance, consumer behavior, and brand strength, with a brand value of ￥7.089 Billion RMB, an increase of 52% with￥2.426 Billion RMB from its brand value in 2009.
Mr. Robert Mundell, professor of economics at Columbia University and the recipient of the Nobel Memorial Prize in Economics , "Father of the Euro" and Mr. John A. Deighton, Harold M. Brierley Professor of Business Administration at Harvard Business School, attended the conference and presented the awards to Tongwei and other recipients.
Since 2004, Tongwei Group has been listed on 500 most valuable Chinese Brands for 7 consecutive years. It has received many honors and awards, including Top 100 Chinese Private Listed Companies, Top 50 Most Competitive Chinese Private Enterprises. September, 2004, Tongwei Brand received the title of Top China Brand; September, 2006, Tongwei brand livestock and poultry feed won the honor of Chinese Brand Name; September, 2007, Tongwei brand aquafeed was selected Chinese Brand Name by the State General Administration of Quality Supervision. July, 2006, Tongwei brand was selected the only Iconic Brand out of 13,000 candidate enterprises in the feed industry. In addition, Tongwei consolidates its technological strength by its State Certified Enterprise Technology Center.
Under the leadership of Mr. Liu Hanyuan, the Board Chairman of Tongwei Group, the company strives to make brand marketing strategy, design product line, coordinate internal brand framework, carry on scientific brand positioning, and targeted brand marketing promotions according to market demands. It makes different brand positioning for different consumers, so as to achieve market goals by differentiated positioning strategy through different channels and promotion strategies.
Tongwei upholds the idea of adjusting the company’s unified identification system, and promoting relevant strategies in accordance with different brands and stages. It also attaches great importance to demand characteristics tailoring to consumer’s consumption traits, values and consumption methods to further make product positioning, brand positioning and promotion strategies in line with market rules.
To fulfill its grand vision of “Enhancing Life Quality of Mankind by Creating a World-class Brand of Aquatic Products”, Tongwei perseveres in feed and aquaculture core business development, as well as its industrial chain build-up on its way to the world-class safe food supplier. Meanwhile, Tongwei strives to strengthen its competitiveness through huge investment in polycrystalline silicon and solar PV industry. It aims to become the world’s largest polycrystalline silicon manufacturer and the world’s largest clean energy enterprise.