2011-07-07
After 3 months’ preparation, Care Pet Food fully completed its Visual Identity System upgrade lately. The old CIS (Corporate Identity System) could no longer satisfy the company’s development demand after its strategic transition and the new economic growth mode transformation. Therefore, Care set up a professional panel to extensively gather opinions and market surveys for the final completion of Visual Identity System.
The Corporate VI Brochure has completed bookbinding, and consists of basic system and application system, the latter of which has three parts including office system, promotion system and supervision system. The brochure fully lists and explains the visual identity and application standards of Care and its subordinate brands.
Care will shortly initiate application implementation, as well as internal and external corporate promotion based on the brand-new VI system, which includes product packing upgrade, office system improvement, staff awareness uniformity, and external communication normalization.